Ferry News

Fastnet Line adds new value products and short breaks

Fastnet Line, which runs the Cork to Swansea ferry route, launches a new range value products including short breaks on Monday (March 14) as it moves into its second year of operation.

The first sailing on the route since 2006 took place on October 9, 2010, when Fastnet’s Julia set sail from Swansea to Cork.

The re-establishment of the route was a boost to tourism on both sides of the Irish Sea last year and saw Fastnet Line exceed its targets for vehicles and passengers in a highly successful first season.

Julia of Fastnet Line
Julia plies the route between Swansea and Cork

More than 80,000 people travelled on the route between March and December 2010 in a year which saw the importance of access by sea emphasised during the now infamous “ash cloud crisis”.

Commenting on the prospects for 2011, Phil Jones CEO of Fastnet Line said: “We are determined to build on the solid foundations we have created and with tight cost control and an aggressive strategy for marketing in the UK supported once again by our partners in Tourism Ireland we intend to do everything we can to increase numbers this year.”

As well as itsa new range of value products Fastnet Linewill continue its policy of targeting major sporting events on both sides of the water including Heineken Cup, Six Nations rugby, Cheltenham Racing Festival, the West Cork Rally and the Racing Home for Easter festival at Cork Racecourse.

Conor Buckley, chairman of West Cork Tourism Co-Op, the owners of Fastnet Line, said: “2011 promises to be a challenging year again for everyone in the tourist industry but the members of the Co-Op are determined to promote themselves strongly in our key market in the UK.

“We will also encourage everyone to use the route from Cork to Swansea in both directions as much as possible in order to ensure the viability of the business for the long term benefit of the whole community.”

Posted on 12th March 2011 at 03:53 pm in Ferry Operators | Fastnet Line | Ferry News | (0) Comments


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