National Ferry Fortnight to set sail two months early in March
Britain’s annual National Ferry Fortnight will take place in March, two months earlier than its usual slot in May.
The move is designed to help families make early plans for the summer travelling, and also no doubt to give ferry operators a chance to boost early sales.
From March 17 to 31 March, the showcase will emphasise the great value of family ferry travel at a time when parents have a watchful eye on budgets.
Industry body, the Passenger Shipping Association, has also revealed a new National Ferry Fortnight official logo that will front the campaign.
Supported by all of the ferry line members of the PSA, the two week event was created to heighten consumer and media awareness of Britain’s extensive ferry services of over 50 routes.
Continuous investment in modern, versatile fleets has meant that ferries form an important part of our transport infrastructure, with some 35 million people, 8 million cars and 140,000 coaches carried by ferries in 2011.
PSA members including Brittany Ferries; Condor Ferries; DFDS Seaways; Hovertravel; Isle Of Man Steam Packet Company: Irish Ferries; LD Lines; P&O Ferries; Red Funnel; Stena Line and Wightlink will take part in National Ferry Fortnight.
Central to the campaign will be a series of promotional offers on ferry routes to the Continent, Spain; Ireland and UK islands which will be announced by the PSA nearer the date.
“Particularly for families, Britain’s ferry services offer a reliable, value for money and flexible way to travel” said PSA director Bill Gibbons. “Our ferry members are keen to bring forward the success of National Ferry Fortnight to March 2012 so families can plan and take advantage of a great range of opportunities presented by ferry companies.”
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